After three months of fundraising, the Capital Area United Way is more than halfway to the $500,000 goal for its 2012 campaign, “It Matters.”

As of Wednesday the organization was at 52 percent of that goal, with $261,854. Gloria Hanson, executive director for the Capital Area United Way, said the drive will probably raise enough money toward the end of January.

“We would love to wrap up by the holidays, but we never do,” Hanson said.

The $500,000 target is an aggressive one for the United Way, being $77,000 above their 2011 goal. However, Hanson said they managed to bring in $22,000 extra last year, well so this year’s mark is not that much of a stretch.

Hanson said such a high goal was also necessary because some agencies who will receive that money are still seeing lasting effects from the 2011 floods.

The funds will be distributed to 21 agencies in Hughes and Stanley counties approved by the United Way who are well-established and financially sound. Each agency applies for specific programs with the organization, so the money goes only for that purpose and not to help an agency’s bottom line, Hanson said.  

One person’s donation could go to help the Boys and Girls Club of the Capital Area, the Discovery Center or feed hungry families, she said.

“People can make one contribution and it goes a long way,” Hanson said.

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