When demand for your product or service outgrows the supply, that leads to higher prices. That's something Walt Disney  (DIS) - Get Free Report has embraced at its theme parks, where it uses dynamic pricing to maximize how much it makes on admission sales.

Concert and event promoters have done the same thing for years as has the cruise industry. On a cruise, you may have paid a different price for the exact same cabin as the person in the room next to you.

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