It’s no secret that the French do everything better: skincare, fashion, work-life balance and, of course, food. If you can get your hands on anything French here in the United States—whether it’s a specialty cheese or a bottle of luxury sunscreen—you buy it. Buttering your toast in the morning should be no different. And this $7 block of carefully-wrapped butter is about to change your mornings from ‘meh’ to marvelous. I wanted to know why this butter was causing such a stir (churn?) on TikTok. We learned a lot about butter-making by going straight to the creamy top just for you.

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