Paris. Rio. Pierre.
What do these cities all have in common? They each ended up on Matador Network’s list of the nine notable Christmas tree displays around the world. The list placed the Christmas at the Capitol display in the company of festive displays in Paris, France, Rio de Janeiro in Brazil and even Taiwan.
The article describes Christmas at the Capitol as “the centerpiece of the annual celebration” in South Dakota.
NJF Public Relations, a firm that does work on behalf of the South Dakota Bureau of Tourism, reached out to the writer.
“The event caught my eye due to the stunning visual of 90 Christmas trees being brought together from around the state of South Dakota,” said Skye Sherman, a freelance writer who authored the list, via email. “I felt it was a very worthy inclusion in my article on dazzling Christmas tree displays around the world, as I haven't come across anything else like it.”
Christmas at the Capitol features local performers, such as high school choral groups and bands are brought into the Capitol Rotunda each day leading up to Christmas Day to perform. The tree display, which this year is comprised of 90 different trees decorated by businesses and organizations from across the state, gives the South Dakota Bureau of Tourism an opportunity to showcase a community feature to outlets like Matador Network.
Sherman added that she believes the Christmas at the Capitol display compares to the displays in much larger cities..
“I admire their dedication to producing such a stunning display,” Sherman said of the organizers. Their apparent pride in their work puts the Christmas at the Capitol display on a level to compete with the likes of Paris and New York City”
Christmas at the Capitol will continue until Christmas Day, Tuesday, Dec. 25.