South Dakota has the cattle, but not the people.

New York has the people, but not the cattle.

That’s why a partnership was formed between the two states’ beef industry councils several years ago.

Now those groups are focused on building their relationship, with a special emphasis on consumer needs. The intent is to the increase consumption of South Dakota beef by educating consumers on where it comes from.

Within the last month, two South Dakota cattle producers traveled to New York to educate consumers, agriculture teachers and others about South Dakota beef. And in recent days, Jean O’Toole, executive director of the New York Beef Industry Council, and New York blogger Kita Roberts have been in South Dakota.

“As a beef council, we always need to be thinking outside the box,” said Suzy Geppert, executive director of the South Dakota council.

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