If you’re anything like me, you probably still have a few items to check off your Christmas list. And if you do, before you start writing checks, I encourage you to take the Loyal2Local pledge.

It’s simply a pledge to support our local business community. I took it earlier this year and have been making a concerted effort to purchase the goods and services I can in Pierre before looking online or in different communities. I’m pleased to say, so far, I have been able to find everything I need right here in Pierre (I’d list out the items, but I’m afraid my wife will read this column).

In all seriousness, when you shop local, you are contributing to your own quality of life. The more you shop in town, the more inventory businesses can carry, and the more storefronts we can keep open. That allows you the luxury of shopping in town and finding the things you need when you need them.

Additionally, when you shop in Pierre, you benefit from the sales tax you pay. It’s those tax dollars that pay for the playground equipment you find in parks, the maintenance and upgrades at our little league fields, and the operations of our indoor and outdoor pools. It’s also what pays to fill potholes, plow streets during snow events, and paint crosswalks at our busy intersections.

All year long, our local businesses support the community. They provide donations for special event and school activities. They lend assistance to service club projects, and community improvements like the remodeling of the Boys and Girls Club. They are there for many community causes; we need to be there for them as well.

I know we’re all looking for the best deals during this holiday season. As you’re hunting for those deals, consider that sometimes the best deal is investing in your own community.

Have a very Merry Christmas!

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